bottom line?british young women are now dying for perfect "belfie"

It’s the plastic surgery trend that’s come from behind. Forget boob jobs. Bottom augmentations are now one of the most sought after cosmetic enhancements among women.

From implants to injections of your own fat (called the ‘Brazilian butt lift’), this is fast becoming a game-changing industry.

And there’s an undeniable celebrity influence.

Perhaps the most obvious is Kim Kardashian. The star, famous for posting belfies (bum selfies) on Instagram, has just sent social media into meltdown with the announcement of her latest magazine cover for Paper. It shows her posing, back to the camera, with her shiny, oiled naked derriere in full view. The publisher's have promised it will 'break the internet'.